Coca Cola out of the 2018 Youth Olympic games

Coca Cola out of the 2018 Youth Olympic games

The consumption of unhealthy products with high levels of critical nutrients, such as added sugar, is one of the main risk factors for chronic non-communicable diseases (NCDs) and that NCDs are the main cause of death in the world and in Argentina.

One of the main sources of added sugar consumption is the consumption of sugary drinks and Argentina is the first consumer of soft drinks in the world, with 137 liters per capita per year. And that these drinks are one of the main factors that promote weight gain and obesity.

Excess weight in adolescents between 13 and 15 years of age is 28.6% (overweight 22.7% and obesity 5.9%), according to the World School Health Survey (2012). The epidemic hits more vulnerable sectors: adolescents from the lowest socioeconomic level are 31% more likely to be overweight compared to adolescents from the highest socioeconomic level, according to a study by FIC Argentina and UNICEF Argentina.

The sugary beverage companies allocate millionaire economic resources to, through advertising, promotion and sponsorship strategies, naturalize the consumption of an unhealthy product that causes obesity and overweight, among other health problems.

Article 24 of the Convention on the Rights of the Child establishes the obligation of the State to guarantee the right to health of children and adolescents. In this way, the Committee on the Rights of the Child, in its General Comment No. 15 advises States that, within the framework of the guarantee of the right to health, take measures to protect children from violations of the right to health by third parties, in particular “the regulation of the advertising and sale of substances harmful to the health of children and the regulation of the promotion of said products in places where children congregate, as well as in the media and the publications to which children access ”.


Free Chair of Food Sovereignty - School of Nutrition - UBA

Marcos Filardi: (011) 15 4054-4317

Observatory of the Right to the City

Jonatan Baldiviezo: (011) 15 3266-7008

Association for Environmental Justice

Victoria Richter: (011) 15 6178-0772

Download the Declaration (PDF) below:Statement on the sponsorship of Coca Cola at the 2018 Youth Olympic games (69.47 kB)

Download the information document produced within the framework of the 2018 Youth Olympic Games, which take place in October in the City of Buenos Aires. It was carried out by the Chair of Food Sovereignty of the School of Nutrition of the UBA; the Inter-American Heart Foundation Argentina; the Right to the City Observatory; the Hunger Museum and the Association for Environmental Justice: “Sponsoring sporting events: an advertising strategy to promote the consumption of foods of low nutritional value. The case of the 2018 Youth Olympic Games "

With information from:

Video: RE-LIVE - Buenos Aires 2018 Youth Olympics Opening Ceremony (July 2021).