Apepak is the first 100% natural, recyclable and ethical wrapping. A product to be introduced into daily domestic habits to help improve the future of our planet!
According to the most recent estimates, in 2050 we will have produced more than 25,000 million tons of plastic waste, of which the majority of domestic origin. A study on global plastic pollution published in Science Advances reports that:
- In just 60 years we have produced 8.3 billion tons of plastic, of which only 9% has been recycled.
- The remaining 91% in the form of disposable products goes to landfills and then inevitably ends up in the oceans.
- 47% of the plastic found in the great Pacific garbage patch is made up of plastic bags and wrappers.
- 1 million seabirds and 100,000 marine mammals die each year by mistaking our waste for food.
So how to solve the problem of disposable plastic that pollutes our seas and kills millions of animals?
There is a solution and it is called Apepak. An innovative and ecological product, born between California and Italy, which is an alternative to the disposable paper, plastic and aluminum wrappers commonly used to preserve food.
Yes, because if we want to improve the environment and save ourselves, we must first of all change our lifestyle and our daily habits adopting ecological and sustainable solutions. In this sense, by regularly using Apepak, we will save the environment 1 square meter of plastic film or disposable wrappers every day that would otherwise end up in the sea, with all the negative consequences we know.
How is Apepak used
Apepak looks like a semi-rigid canvas made with bees and GOTS certified organic cotton, coming from organic cultivation and a sustainable supply chain. A blend of ingredients - made up of pine resin and jojoba oil - also make it malleable, antiseptic, and thermoforming.
Thanks to the warmth of the hands, in fact, the beeswax heats up and activates becoming sticky and thus allowing to create a suction effect. This allows the casing to adapt to any container and to the storage of most food products that retain their properties even after several uses. The advantage is to have a reusable product (indicatively up to 1000 times per single sheet) and that at the end of its life cycle it does not pollute.
It can be used to store bread or to wrap and keep various foods fresh such as fruit, vegetables, snacks and spices. Therefore ideal for wrapping lunch to take to the office or to protect leftovers before storing them in the fridge.
The only precaution is not to use it with raw meat that releases blood, as this could affect the impermeability of Apepak and permanently stain it. To ensure longevity, the product must be washed with cold water and, if necessary, rubbed lightly with a sponge and natural soap. The beauty is that after a few minutes of drying it can be used again!
However, exposure to heat sources above 40 ° should be avoided as the beeswax could melt and permanently ruin the product.
To see Apepak in operation here is a demonstration video:
A solution that also promotes social inclusion
This solution also has a strong ethical and social value. The production of Apepak, in fact, it is assigned to The Meeting Industry 4.0 Cooperative Onlus which employs people with disabilities and psycho-social problems of different nature who, through this work, have the opportunity to regain dignity and social role within the community.
Each time Apepak is used, not only does it save the environment a square meter of plastic film or disposable wrappers, but it also contributes to remunerating the work of a disadvantaged member of the Social Cooperatives. Also supporting organic cotton farming and giving beekeepers a supplementary source of income to protect the honey bee species.
Apepak can be purchased online on the official website www.apepak.it, in three different sizes (small, medium and large), depending on the use we have to make of it. Today it is also possible to buy it in 100 Italian stores.
Curated by Christel Schachter